How to sell yourself for fun and profit
If you're a developer, you probably wonder why the hell you'd want a personal brand for. It looks like the fewer people know you, the less they disturb you, allowing you to do what you've been paid for — write code. Speaking of pay, did you know that the best way to improve your salary is to change job? And when you look for a job, your personal brand matters. A lot.
In today's world, the first thing recruiters and hiring managers do is search for you online, and what they find matters.
And if you are hiring, your personal brand as a manager and a leader is the one essential benefit your candidates will appreciate.
In this talk, Baruch will tell you how happened you know Baruch, how that knowledge helps Baruch in his career, and how you can do the same.
We'll discuss what your brand really is, how can you develop it, and how to get started promoting it online, concentrating on low hanging fruits.
This is an improved and revised version of the 2019 talk. I added new material based on listeners' feedback and the latest developments! Among other things, we'll talk about a toxic brand and the "canceling culture."